Our Vision

To be the world innovator and leader in design and manufacturing.

Our mission

To be the first choice of OEM for customers in accessories and apparel.

WE ARE VEER


Veer Sports is a bags and clothing manufacturing company targets to become the world leading bag producer by providing quality, on-time delivery, cost saving, innovation and high-tech oriented solutions to the customers.

We aim to excel in research and development and become pioneers to provide best OEM in bags for our customers. We have the mindset to provide cost effective & sustainable solutions for our clients and end users.

Veer Sports brings in history of a decade worth of commitment to quality and value. We aim to bring the latest and best of products to you as never done before. We design and manufacture all kinds of Sports Bags, Fashion Bags, School Bags and Travel & Business Bags. We have also stared our clothing manufacturing unit in 2021.

 

VEER IS DESIGNED TO BE BOUNDLESS AND DYNAMIC.

Our journey over the years

We are proud of our incredible history and the journey which started back in 1980 with the passion of a young enthusiastic engineer enriched with the skills embedded in the grains of Sialkot. With combined experience of 40 years in sports goods manufacturing; VEER is now a trademark of innovation and excellence; its foundations are based on the ideology of modern concepts of manufacturing and Sustainability. Being recognized as best exporter since 2011, today we are the only Bags OEM that has maximum depth in technology and product diversification.

1991
1994
2003
2007
2008
2014
2015
2018
2020
2021

Forward Group was inaugurated

In 1991 Forward Group was established by Mr. Khawaja Masood Akhtar, a civil engineer who had been working in the football manufacturing industry for some years and whose passion for the game led him to lead his new sweatshop.

Forward Group partnered with adidas

Forward Group worked his way out starting from 1000 balls per month and finally won the trust over world biggest giant in the market “Adidas” in 1994.

BEST LEAN MANUFACTURING AWARD

Forward Group strategized it’s business approach by implementing “Lean Manufacturing” principles that helped reducing waste and won ‘Best Lean Manufacturing System’ award from adidas.

BAGS MANUFACTURING UNIT STARTED

In 2007, Forward Group achieved another milestone and started a new Bags Manufacturing factory called Forward Gear.

1 MILLION BAGS PER YEAR

Mechanized our manufacturing processes and enhanced our capacity to 1 million bags per year and became the one of the world’s largest bags producer.

OLYMPICS & FIFA WORLD CUP BALL

Forward Group proudly developed and produced the official balls for the London Olympics 2012 and In 2014, also won the contract to produce official match ball for the FIFA world cup 2014 named “Adidas Brazuca”.

INITIATION OF VEER SPORTS

Mapping and Initiation of construction of VEER Sports started in 2015 with the simple goal; achieve highest levels of quality by discovering new horizons of technology.

Commissioning of veer sports

In 2018 VEER Sports started its production in a brand new building with state of the art facilities in Exports Processing Zone, Sialkot with initial capacity of 1 million bags per annum.

Veer Sports Capacity

With our improved and state-of-the-art new factory, Veer Sports was able to achieve 5 million bags capacity per year.

Veer Sports partnered with Armani

Veer sports started development and production with Italian fashion brand Armani.

VISION FOR GROWTH

The core value of VEER is the vision of Growth. We intend to see growth of our systems, consumer and all our people playing a sustainable role in society as well through learning, innovation and continuous improvement.

EMPATHY

We believe that being an important part of EQ, empathy facilitates prosocial or helping behaviours that come from within, rather than being forced, so that people behave in a more compassionate manner.

OUR VALUES

“VEER” itself is the representation of our values which are the core of our business affairs. These values are the extract of our strong beliefs and ideology that direct us to execution of our commitments and carry our affairs with full accountability and diligence.

EQUALITY

We want to satisfy our customers, employees, and society in equal measure. We believe that everyone have the same rights, freedom of speech, equal access to certain social goods and social services, training and growth opportunities without any discrimination.

RESPECT

Respect is the foremost important value of VEER as it conveys a sense of admiration for good or valuable qualities. At VEER we encourage growth mindset which is open to thinking of new and innovative ideas. Respect plays part of fuel in our culture.

WHAT WE TAKE PRIDE IN?

WE ARE COMMITTED TO PUSHING VEER OUR PHILOSOPHY OF PURPOSE OVER PROFIT

We believe that advancement and improvement are driven by the needs of our users and the marketplace and we will continuously strive to ensure our solutions bring value to our clients and their customers.

Our ambition is to bring about a positive change in the world – transform lives and improve wellbeing whilst striving to be environmentally conscious.

We take immense pride in having launched various in-house skills enhancement programs, partnering with charities and other non-profit organisations to support our local communities through turning challenges of a developing world into opportunities.

QUALITY FOCUS

We aim to maintain our leading position in industry by satisfying our respectable customer's needs and expectation through providing highest quality possible.

OUR PEOPLE

Our people are our assets and ~15,000 people are associated with our value chain across the globe. From manufacturing of raw materials towards logistics till the selves of our end consumers.

INTEGRITY

We believe integrity enables us to establish & maintain long term relationships with each of our unique client partners as well as our employees.

COMMITMENT

We impart Commitment to excellence in all our capacity. We remain obligated to our customers and to our people to deliver not only what is expected of us but to build long term substantial partnerships.

SUSTAINABILITY

We are committed to continuous improvement of our Environmental Management System for the achievement of safe and conductive environment.

SOCIAL RESPONSIBILITY

As an industry leader we are committed to create a better society and working to provide health, education & social services to our community.