CORPORATE SOCIAL RESPONSIBILITY
Veer’s overarching aspiration to create significant and sustainable societal value is manifest in its CSR initiatives that embrace the most disadvantaged sections of society,
especially in rural areas, through economic empowerment based on grassroots capacity building.
Community Services
Veer Sports has sponsored Rescue 1122 to establish its station in Sambrial - Sialkot, as a part of our commitment we are continuously supporting the institution to provide its beneficial services to locality nearby.
Supporting Underprivileged
Veer Sports has supported underprivileged Children in fulfilling their dreams. We are providing financial support and trying to fulfill their needs for Education. Gifted bags to school/college going children of SOS Children Village (Sialkot and Muzaffarabad) and Aagosh Homes Gujranwala.
Supporting Wellbeing
Veer Sports is striving to increase wellbeing of its locality. As a part of this we are financing a major extension in Civil Hospital Sambrial - Sialkot. This initiative will benefit 400,000 people of around 100 villages for facilities like Trauma center, General OPD, Surgical Ward & State of the art multipurpose Operation Theater, Gynecology Ward, and Child Intensive Care Unit.
COVID-19 Pandemic
VEER has been active during the on-going COVID-19 pandemic as we take responsibility to lend support and provide emergency assistance to those who are most vulnerable during such unprecedented times. Along with providing food rations and donating money, we have also collaborated with hospitals and industry peers to provide protective personal equipment and ventilators. Additionally, we converged parts of our manufacturing divisions into producing cotton face masks and medical scrubs.
Plantation Drive
Veer Sports has donated thousands of plants to nearby areas to reduce carbon footprints and to enhance awareness about environmental sustainability.
Blood Donation Camps
To support blood donation for Thalassaemia, hemophilia and blood cancer patients, Veer Sports organize blood camps annually for Sundas Foundation. Our employees enthusiastically participate in this initiative.
We are committed to pushing forward our philosophy of Purpose over Profit
Our ambition is to bring about a positive change in the world – transform lives and improve wellbeing whilst striving to be environmentally conscious.
We take immense pride in having launched various in-house skills enhancement programs, partnering with charities and other non-profit organisations to support our local communities through turning challenges of a developing world into opportunities.